JWC - Experience Gallery

• Client:Reliance Industries Ltd
• Location:BKC Mumbai
• Area:4000 Sq.ft
• Delivery:Design & Build
• Design Team:Priyanki Gandhi, Anirudh Singh

‘JWC- Experience Center’ – an exhibition and meeting/multi porpose space at JIO WORLD CENTRE in BKC Mumbai

Jio World Centre is a very unique large scale mixed use development that will be recognized as an iconic representation of the progressive culture of the Reliance Industries Limited and Mumbai, India. Spread over 8.5 million sq.ft., the single largest such project in the Bandra Kurla Complex, the development has 5 world class verticals - a Convention Center, Luxury Retail Mall, Corporate Office Tower, Residential Towers and a Performing Arts Center.

Project Brief :
Project is to build a premium ‘high engagement’ environment narrative in the space in line with the brand sensibilities. Aim is to showcase 5 verticals to the potential investors.

The main objective of the exhibition space is to present the brands of JWC in thematic areas and at the same time familiarizing viewers with additional information by means of installations and digital Media. Each display area contains a space equipped with a high-defination digital screen to communicate a brand story to the visitors.

This space is designed to present products, achievements and scope of activities of JWC in the performing arts, convention, retail and hospitality industry - for customers around the world and for convention and exhibition purposes. The project was completed in record time and according to the original concept. The idea of JWC Gallery functional layout is to carry visitors from the exhibition part to the conference area, and then to the model room.

The aesthetic concept of interior design is based on creating a bright, ethereal and ‘prestine white wall’ area which is the background for the products and events taking place in conference room. The effect of lightness of the interior is achieved through consistent use of white colour and its intensification through the use of translucent materials, frames and variable diffused lighting. The conference room is designed with the monochrome theme and is complemented with chairs upholstered in neutral colours.